Your Brand Deserves More Than Just Aesthetic. It Deserves Meaning.
I’m Margi Kotsova, a freelance Senior Art Director and the person behind atelier MaLKo.
For 12 years I’ve developed campaigns and visual worlds for brands like L’Oréal Paris, Wella Professionals, Guhl, and Cremissimo. Now I work directly with beauty, wellness and handcrafted brands, finding what makes them meaningful and turning it into one clear visual idea.
AUDI / L'Oréal Paris / Wella Professionals / GUHL / REXONA / Cremissimo / BOMBAY SAPHIRE / BACARDI / SCAYLE /
AUDI / L'Oréal Paris / Wella Professionals / GUHL / REXONA / Cremissimo / BOMBAY SAPHIRE / BACARDI / SCAYLE /
How I work
I start with your brand, the people it’s for, and what they need to feel understood. From there I look for one visual idea that carries the meaning, and build the concept and art direction around it.
The production is sized to what you need, from AI-generated images to a full shoot. I work on my own and bring in trusted specialists, such as photographers and stylists, when a project calls for it.
We agree the scope together from the start, so you know what I’ll deliver.
Selected Work:
Every project starts with an insight and ends in one image that holds it.
Wella Professionals, “Free Your Curls”: a rooftop garden where every plant is a curl type.
Cremissimo: a spoon trick. An invitation to share.
Jewelry brand, self-initiated concept (AI generated) : luxury has an origin. This concept starts there.