How I Support Creative Brands Like Yours:

Every brand has its own rhythm. My role is to listen, translate, and give it a visual voice. I work with founders and with agencies, and every project is shaped around your goal, your audience and your budget.

  • Art direction across shoots, campaigns, and brand experiences. I build visual worlds that are cohesive and aligned with your brand’s essence and values.
    Each collaboration begins with a shared vision to shape the right feeling behind the visuals.

    This includes:

    • Visual tone & mood development

    • Direction of photo/video shoots

    • AI-generated imagery, directed with intention

    • Short moving sequences (e.g. 5-10 second cutdowns)

    • Styling & production oversight

    • Team collaboration (photographers, stylists, etc.)

    Outcome:
    A visual world where every asset belongs together, built to make your brand feel consistent and trustworthy wherever people meet it.

  • Story-led ideas for launches, campaigns, and content series.
    I craft concepts that translate across platforms, from digital to print to motion. Every idea begins with the root cause, and my goal is to turn it into a story that moves people.

    This includes:

    • Campaign concepts & storytelling

    • Concept decks & creative direction

    • Mood & visual mapping

    • Platform-adaptive ideas (social, print, TV, etc.)

    Outcome:
    A concept deck with moodboards and ideas, and a campaign idea that translates across the platforms we agree on.

  • Sometimes what you need most is a senior second opinion. I offer 1:1 sessions as a sparring partner for founders, agencies and teams facing a visual decision or a creative problem who want an experienced view before the next move.

    Ideal for:

    • Choosing between design proposals when you need a senior opinion

    • Deciding the direction of a visual world before you commit to production

    • Understanding what’s missing when sales or community trail your expectations

    • Teams who have worked a long time on one client and need a fresh perspective

    Outcome:
    A clear view of the problem, ideas worth pursuing, and a recommended next step.

    Available as a single session or as part of a larger collaboration.

Curious how we could work together?
Let’s start with a conversation.

Send your inquiry

Q&A:

What does an art director do, and how is that different from a designer?
A designer is focused on the granular details and execution, e.g. logo, layout designs. An art director is focused on the “why” and then finds the right visual aesthetic to translate the concept into. Personally I can do the execution too, so my ideas come with an understanding of how they get made. My focus stays on the idea and the visual world.

Do I need a photoshoot, or can AI images work for my brand?
It depends on what the images need to do. If your brand has to feel reliable and established, photography is often the better choice. If you’re a startup and launching lean, a handful of carefully directed AI images can work well. I use AI intentionally, as a tool and not as the default, and I’ll tell you honestly which route fits your goal and budget. I can also direct a shoot when it’s the right answer.

How is a project priced?
Every project is shaped around your goal, your audience and your budget, so I don’t have fixed packages. After a first conversation, I send you a scope that says what I’ll deliver, what’s included, and what it costs. Nothing begins until we both agree on it.

Can I hire you for only a part of the process?
Yes. You can book a sparring session to talk through a decision, a concept on its own, or the art direction for something already planned. We agree on what you need at the start.